Kamay at Puso Hosts Tweet-a-thon to Support UNICEF’s Philippine Typhoon Relief Efforts

  1. • Kamay at Puso (KAP), a.k.a. Hand and Heart--an award-winning charity organization--announced today that it is turning to popular social networking sites, Twitter and Facebook, for their latest fundraising campaign which will aid UNICEF’s relief effort in the Philippines following the devastating Typhoon Ondoy (Ketsana) that hit the nation’s capital last Sep 28.

  2. • Through the use of Twitter, Facebook, and YouTube viral videos, KAP hopes to tap into the potential power in numbers, calling to the millions of Facebook and Twitter subscribers to pledge donations as low as $5 USD.

  3. • KAP titles this latest online campaign What Would Abe Do (W.W.A.D.) which urges online members to donate their five-dollar bill during the one-week Tweet-a-thon starting Oct 15 and ending Nov 3. All funds collected that week on the Kamay at Puso Donation Page will go towards UNICEF’s Typhoon Relief Effort.

  4. • The organization today released the first of three original viral videos as a vehicle to drive many users to participate in the cause via Facebook, YouTube and Twitter.

Award-winning charity organization employs Facebook and Twitter to call over 300 million users to action between

Oct 15 - Nov 3 through an online telethon format

Key Facts About the Announcement

Burbank, Calif., Oct. 8, 2009

Quotes for Attribution

Significant Numbers

Facebook and Twitter are the most popular online social networking tools today.

  1. • Facebook has 300 million active today

  2. • The average Facebook user has 130 friends

  3. • More than 6 billion minutes are spent on Facebook each day (worldwide)

(Source: Facebook Press Room)

  1. • Twitter reached over 8 million users as of March 2009 (Source: Compete.com)


  1. • Over 600 Dead from Typhoon Ondoy (Ketsana) and Typhoon Parma


Typhoon Ondoy (Ketsana):

  1. • Killed 246 in the Philippines. An additional 38 are missing

  2. • affected nearly 2 million people, forced the evacuation of 567,000

  3. • 80 percent of the capital, Manila, was under water after experiencing the heaviest rainfall in 40 years.

  4. • The storm also killed at least 74 people in Vietnam and nine in Cambodia.

  5. • Manila is the world’s eleventh largest metropolitan area* by population.

(Source: CNN and National Disaster Coordinating Council Oct 2 2009)

*R.L. Forstall et. al. 2004

“We believe that many people want to help, but we also know the obstacles in event fundraising that could dissuade potential donors from ultimately giving. The U.S. is experiencing historic economic struggle and a rising unemployment rate. Many are in a difficult spot. However, if many give even a little, the impact could be tremendous.”

- Leslie-Anne Huff, CEO Kamay at Puso


“We’ve decided to rely on the popularity of social networking sites to help spread the word, and the donation process as easy as possible to make . Traditional fundraising events take time to organize and attend. Through this online event, we have done away with transportation costs and venue expenses, not to mention the time it takes to show one’s support. Now, the money that could have gone to the gas and parking fees alone could now go directly to those in need.”


Leslie-Anne Huff, CEO Kamay at Puso


Campaign Videos

Media Contacts:


Leslie-Anne Huff

818.427.5921

leslian@gmail.com

FB: /leslieannehuff


Tallulah David

925.698.4913

tallulahdavid@

gmail.com

FB: /tallulahtallulah

Twitter: @taloolah

Time left for the chance to DONATE and WIN these PRIZES!!

5 Bucks. 2 Minutes.

  1. • Donate YOUR Abe on Oct 15.

  2. • It takes only 1 minute to donate online.

  3. • 1 more minute to tell 3 friends.

UNICEF Relief Effort

A $5 Donation to UNICEF’s Relief Effort will provide:

  1. • 1 large wool blanket & 1 ten-litre collapsible water container for a child in an emergency situation

  2. • 83 packets of oral rehydration salts to help children combat dehydration

  3. • 5 children a sketch pad and a set of 8 coloring crayons each

UNICEF is addressing the need for safe water in impacted areas. According to the organization, “The lack of safe water is a major health concern and could lead to disease outbreaks in flood-affected areas.” Read more here about their successful relief efforts and how much more needs to be done.

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2ND

GRAND

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3RD

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RAFFLE RULES & DETAILS

  1. Bullet Every $5 donation automatically issues 1 Raffle Ticket. If you donate $20, that gives you 4 Raffle Tickets. Donations not in the multiple of 5 will be rounded DOWN to the nearest multiple of 5 to determine the raffle ticket amount. (Eg. A $24 donation will be rounded down to $20 raffle purchase which equals 4 raffle tickets. We will accept the entire $24 donation, but this will only grant you 4 raffle tickets.)

  2. Bullet Raffle and Fundraiser ends exactly on Tuesday Nov. 3 11:59 PM. You can donate as many times as you want within this period. All donors’ tickets will be printed and will undergo random drawing.

  3. Bullet Only 3 winners will be chosen. First winner chosen can pick between the two Grand Prizes: Jimmy Kimmel Live VIP Tickets or the Miley Cyrus Autographed Guitar Bag. The Second Grand Prize Winner will have the choice between the remaining prizes. The Third winner will receive the final prize. Raffle winners will be contacted within the week following via their shipping address and/or email address connected to their PayPal account entered on the PayPal Page accessible through the Kamay at Puso Donation Page. Please make sure your shipping and email addresses are current. Unclaimed prizes will go to the next chosen raffle winner.

  4. Bullet Those who had donated on or after Thursday Oct. 15 will automatically be issued a raffle ticket. If you do not wish to participate in the raffle drawing, please notify us at kamayatpuso@gmail.com before Nov. 3 11:59 PM.

GIVE

a lil’

Get

a lot!

Official Announcement:

A BIG THANKS to Wenelie Rose of Disney/ABC for the Generous Gift of these items in support of our cause. Please support her event this Friday Oct. 30 at the Pig N’ Whistle in Hollywood, CA

1ST

GRAND

PRIZE

TO ONE OF THE HOTTEST SHOWS IN HOLLYWOOD

  1. ★ Four (4) VIP Tickets to Attend the Taping of the Jimmy Kimmel Show!

Tickets can be used all 4 at once; or 2 people attending 2 different dates.


  1. ★ GREEN ROOM ACCESS!! Hang out with the guests and stars on the show!!

Must be 21 and over

Must give 2-3 weeks notice before booking